by SAMRUDDHI KARANDIKAR

Samruddhi is a Digital Content Creator and is currently based out of Mumbai, India.

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She has been interested in fashion since she was 12 years old and finally decided to turn something she is so passionate about into a full-time job!

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Sam studied Fashion Communication with Business Studies at university and specialised in Curation and Audience Interaction. Over the last 6 years, she has built a diverse professional background having worked in retail with premium high-street brands like AllSaints, as part of the social media team at Amazon Fashion, and assisted at trade shows with 431-88. She was a Personal Shopping Assistant at Selfridges, a Wholesale Assistant (and later, an Operations Analyst) for Max Mara and more recently worked with the Fashion Features team at Vogue India.

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Sam's previous experience was what introduced her to the luxury fashion industry. Her fascination with the aspirational value luxury brands hold for people, and the level of skill and craft involved in creating each product is what draws her specifically towards this aspect of the fashion and beauty industry. Whilst she continues to build on that knowledge, Sam wants to share all that she has learned with as many people as she possibly can.